Lenny Kravitz Joins Jaeger-LeCoultre as a Global Ambassador
Watch & Bullion2 May 2023 | 3 min read
Table of Contents
A Natural Partnership
Jaeger-LeCoultre has officially welcomed rock icon Lenny Kravitz as the newest global ambassador for the esteemed watchmaker. As a multi-talented singer, songwriter, producer, actor, and designer, Kravitz embodies the modern Renaissance man perfectly.
From the start of his career, Kravitz has blazed his own trail, staying true to his artistic vision. His creative philosophy aligns seamlessly with Jaeger-LeCoultre, making their partnership a natural fit. As Kravitz explains, creators must find their voice and remain true to their vision while remaining open to new ideas.
A Shared Passion for Timepieces
A self-proclaimed watch enthusiast since childhood, Kravitz has long admired his father’s chronographs. He feels strongly connected to Jaeger-LeCoultre, as the brand’s marriage of craftsmanship, design, and function resonates deeply with him.
Jaeger-LeCoultre’s CEO, Catherine Rénier, echoes the sentiment, stating that Kravitz’s artistry, inventiveness, and ability to transcend genres make him an ideal representative for the Maison.
The Reverso and Timeless Style
Among Kravitz’s favourite timepieces is the Reverso, which he wore during his performance at the 2023 Oscars ceremony. The Reverso’s iconic design makes it a fitting choice for Kravitz, who was honoured with the Council of Fashion Designers of America’s ‘Fashion Icon award in 2022. Combining ’70s bohemian influences with rockstar classics and fashion-forward statements, Kravitz’s effortless elegance makes even his boldest outfits appear timeless.
Kravitz emphasizes the importance of a watch’s style and fit, explaining that it should feel like an extension of the wearer. He believes his Jaeger-LeCoultre watches possess an enduring, timeless style that allows them to adapt to his changing moods and vibes.
Creativity and Exploration
Kravitz’s musical career is defined by a blend of rock, blues, funk, and soul influences, resulting in a unique and ever-evolving sound. This distinctive style is mirrored in his design work, which is bold and timeless with a modern edge. Just like Jaeger-LeCoultre, Kravitz’s creative pursuits are driven by curiosity and a spirit of exploration. He combines diverse influences and inspirations with innovative ideas, ensuring each new creation is fresh, exciting, and distinctly his own.
Recently, Kravitz completed filming a new campaign for Jaeger-LeCoultre alongside fellow ambassador, actress Anya Taylor-Joy. The campaign is set to be released this May.
About Lenny Kravitz
With a career spanning over three decades, Lenny Kravitz is considered one of the preeminent rock musicians of our time. The soul, rock, and funk sounds of the ’60s and ’70s inspire his music. He has won four consecutive Grammy Awards, setting a record for most wins in the ‘Best Male Rock Vocal Performance category. Kravitz has sold 40 million albums worldwide and has appeared in hit films such as The Hunger Games series, Precious, and The Butler.
Designer and Fashion Icon
Aside from his musical and acting pursuits, Kravitz is an accomplished designer with an impressive portfolio of hotel properties, condominium projects, private residences, and high-end brands through his creative firm, Kravitz Design Inc. In 2022, the Council of Fashion Designers of America awarded him its ‘Fashion Icon Award’. Kravitz has also authored a photography book, Flash, and a memoir, Let Love Rule, which landed on The New York Times Best Sellers List. He released his eleventh studio album, Raise Vibration, in 2018 and was recently inducted into the 2023 Hollywood Walk of Fame. Fans can look forward to a new album from Kravitz in 2023.
A Promising Collaboration
The partnership between Lenny Kravitz and Jaeger-LeCoultre is a natural and exciting one. Both the artist and the watchmaker embody a spirit of creativity, innovation, and dedication to their respective crafts. With Kravitz’s innate sense of style and Jaeger-LeCoultre’s commitment to exceptional timepieces, this collaboration promises to captivate watch enthusiasts and fans of Kravitz’s work alike.
Anticipating the Future
As we eagerly anticipate the upcoming campaign featuring Kravitz and Anya Taylor-Joy, we can’t help but marvel at the fusion of style, creativity, and craftsmanship that defines this partnership. The collaboration between Lenny Kravitz and Jaeger-LeCoultre can inspire and enchant both new and longstanding admirers of these iconic forces in music, design, and horology.
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