About Watch & Bullion
A personal approach to watches.
I’m Jordan Ferro, founder of Watch & Bullion, an independent luxury watch specialist based in Gibraltar.
I started the business in 2010 to offer a different experience from the high street: somewhere people could take their time, ask questions and share an interest in watches.
A discreet location, close to the centre of Gibraltar, where the conversation matters as much as the transaction.
Arrange a visit
Where it began
My father, Ernest, known to many as Tito, has spent more than 45 years in the bullion trade. Growing up around his clients introduced me to watches long before I understood their value.
I remember being drawn to a Rolex Submariner as a boy, without knowing what Rolex meant or how much it cost. Later, I became fascinated by the Seiko Arctura Kinetic. Its shape and the way it generated power were unlike anything I had seen before.
That interest has never been confined to expensive watches. From Swatch and Seiko to vintage Patek Philippe and experimental independent watchmakers, I have always enjoyed discovering what makes a watch worth paying attention to.
Experience built through relationships
Since establishing Watch & Bullion, I have worked with private collectors, international dealers and private funds, handling watches across the contemporary, vintage and independent markets.
Over those years, I have built relationships with suppliers, watchmakers and specialists whose knowledge I can draw on when finding a watch, discussing its history or arranging aftercare.
I have also provided specialist watch valuations to the Royal Gibraltar Police’s Criminal Investigation Department (CID).
I am a member of the British Watch and Clock Makers’ Guild and the Horological Society of New York. Alongside the business, I study psychology and counselling part-time. My interest in people is a large part of why I enjoy this work.
Choosing a watch
Condition, available documentation and service history matter. Known replacement parts are disclosed in our descriptions, and independent watchmakers support the business with technical assessments, servicing and aftercare.
Whether you are considering your first significant watch, adding to a collection or looking to sell or part exchange, I’m here to talk through the details.
From your first enquiry through to aftercare, you deal directly with me.
For buying and aftercare information, see our terms and conditions and returns policy.
Specialists & collaborators
I run Watch & Bullion personally, supported by independent specialists and collaborators.
- Antonio
- Independent watchmaker
- Titus
- Business development
- Christian
- Artisan engraver
- Ernest “Tito” Ferro
- Bullion adviser
- Simon
- Editor-in-chief
Visit Watch & Bullion
Come and talk watches.
Visits are arranged by appointment, Monday to Friday. Contact me to discuss a particular watch or arrange a time to visit.

