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This blog is where the team come to share their passion & knowledge on watches, luxury lifestyle, and anything else we think you'll love as much as us. Here, you'll find news, reviews, opinion & entertainment pieces and more, from authors all over the world. If you like what you see, join thousands of other subscribers in receiving our bi-monthly emails.

Latest Articles

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Academic in-depth look at the Rolex recipe for success

Introduction to Rolex Recipe for Success The success story of Rolex is one that, in its magnitude, is hard to understate, and many wonder…

20 of the Best Watches for Surfing in 2024

I went surfing once. It was at Big Bay, Cape Town, South Africa. It was six a.m., cold and dark, but there were some…

Top 10 Most Expensive Watch Brands in the World 2024

Perhaps I can interest you in a Timex? It might not be a mechanical watch, but it looks pretty good and won’t hurt the…

How Much is a Gold Rolex Watch in 2024? | Price Guide

Rolex. The Crown. The one you want but the one you (probably) can’t get due to ‘For Display Purpose Only’. Saltiness aside, we cannot…

Spotlight on Whoop vs Apple Watch – Which is better?

I recently flew to the US from Cape Town, South Africa, and I wanted to run an experiment – from the first step into…

How to Measure Wrist Size for Watches | Perfect Guide

A good friend of mine recently opted out of the copy-and-paste life of smartwatches and messaged me and said, “Hey, man. I want a…

Best Automatic Watches Under $500 in 2024

As a newbie watch enthusiast stepping into the world of horology, you may find it difficult to understand all of the terminology involved. With…

Easy Guide On How To Set The Time On A Rolex Watch

I. Introduction to Rolex Known as one of, if not the most, ubiquitous brands in the watch world, Rolex has become a household name…

Deep Dive Review of the Seiko Prospex Tuna Can Watch

As with many hobbies, scuba diving started as a military need. With the onset of various navies and marine forces, the need to conduct…

10 Best Compass Watches for Hiking Guide 2024

For outdoor enthusiasts, a high-end, reliable compass watch is an absolute staple device they can use for any adventure. This type of watch provides…

Coolest Luxury Skeleton Watches to Buy In 2024

It’s no news that the watchmaking industry has consistently been innovating, with new watch inventions released into the market. Among a sea of dapper…

Why Are Richard Mille Watches So Expensive & Special?

I. History of Richard Mille Brand Known for their avant-garde designs and celebrity endorsements, Richard Mille has a lot of history in the watchmaking…

Real Reviews

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20 of the Best Watches for Surfing in 2024

I went surfing once. It was at Big Bay, Cape Town, South Africa. It was six a.m., cold and dark, but there were some…

Spotlight on Whoop vs Apple Watch – Which is better?

I recently flew to the US from Cape Town, South Africa, and I wanted to run an experiment – from the first step into…

Best Automatic Watches Under $500 in 2024

As a newbie watch enthusiast stepping into the world of horology, you may find it difficult to understand all of the terminology involved. With…

Deep Dive Review of the Seiko Prospex Tuna Can Watch

As with many hobbies, scuba diving started as a military need. With the onset of various navies and marine forces, the need to conduct…

5 Of The Best Timex Expedition Models Review 

Introduction The Timex Expedition collection is perfect for adventurers and anyone needing a watch to keep up with their active lifestyle. With their combination…

Essential Education

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Academic in-depth look at the Rolex recipe for success

Introduction to Rolex Recipe for Success The success story of Rolex is one that, in its magnitude, is hard to understate, and many wonder…

Top 10 Most Expensive Watch Brands in the World 2024

Perhaps I can interest you in a Timex? It might not be a mechanical watch, but it looks pretty good and won’t hurt the…

How Much is a Gold Rolex Watch in 2024? | Price Guide

Rolex. The Crown. The one you want but the one you (probably) can’t get due to ‘For Display Purpose Only’. Saltiness aside, we cannot…

How to Measure Wrist Size for Watches | Perfect Guide

A good friend of mine recently opted out of the copy-and-paste life of smartwatches and messaged me and said, “Hey, man. I want a…

Easy Guide On How To Set The Time On A Rolex Watch

I. Introduction to Rolex Known as one of, if not the most, ubiquitous brands in the watch world, Rolex has become a household name…

Coolest Luxury Skeleton Watches to Buy In 2024

It’s no news that the watchmaking industry has consistently been innovating, with new watch inventions released into the market. Among a sea of dapper…

Spotlight on Seiko Turtle vs King Turtle

Seiko. Synonymous with value, diving, and history. Whether you’re looking at the Seiko King Turtle or just the regular Turtle, both offer extreme value…

Is Seiko the Top Watch Brand for Men in 2024?

When it comes to choosing the perfect watch, one question that often resurfaces is, “Are Seiko good watches?” For decades, Seiko has been a…

15 of the best budget Swiss watches under $200 | 2024

The Swiss watchmaking industry, without a doubt, remains the hub of cutting-edge luxury timepieces worldwide. With highly-coveted brands like Rolex, Patek Philippe, and Omega…

Cool Guide for How to wear a pocket watch in 2024

Now, I know what you’re thinking – a pocket watch? Do people still wear those??  YES! And they’re pretty fashionable, too. Paired with the right…

Academic’s insight | Rolex brand marketing strategies

Rolex is one of the most iconic brands ever, being ranked as the world’s most valuable brand last in 2022 (RepTrak, 2023), and is…

Why Do People Wear Watches Upside Down? 

I didn’t even know this was a thing, but upon doing a bunch of research, this is legitimately a real thing. So, either Jaeger-LeCoultre was far…