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The classic Rolex Datejust

The Rolex Datejust is one of the most emblematic and copied models in the watch industry.

Born in 1945 it marked the companies 40th anniversary since Hans Wilsdorf teamed up with his brother in law Alfred Davis to create what would be one of the worlds most successful luxury brands in history.

It has adorned the wrists of our generations most successful figures and brought an array of simple innovations that we now take for granted, it was the world’s first self-winding chronometer to display the date aperture and garnered reputation for its precision and reliability.

Thanks to intermediate gears and a spring mechanism, the date disc was able to make an instant jump at midnight, the typical Jubilee or Oyster bracelets gave the watch a timeless design that has gone through little change throughout the years.

The price of the DateJust has gone up steadily, showing its power not only in keeping excellent time, but keeping its value as well.

Constant improvements have created a unique watch: a reliable daily beater, highly accurate and suitable for every outfit.

The Datejust became a classic staple of affluence and prestige, the legendary two tone Rolex DateJust has been and is an instantly recognisable symbol of success and accomplishment.

If you are looking for a classic and timeless Rolex look, the Datejust is the perfect choice.