Archieluxury – Where it all began
To explain who Archieluxury is and what he means to the watch world you have to go back in time to the very beginnings of internet culture, and more specifically watch culture. Starting in 2009 he was uploading videos to Youtube, in a time when the platform was still...
Maximilian Büsser
While you may find Maximilian Büsser on the cover of a watch magazine or the floor of SIHH, make no mistake to presume he is just a watchmaker. What Büsser is first and foremost is an artist in every sense of the word, something best represented by the following...
Packard versus Graves and the creation of the Supercomplication
Ali versus Frazier, Gates versus Jobs, and Federer versus Nadal. Rivalries are all around us and define their landscape. They often push our imagination of what is possible and have lasting impacts on their environment. Today we will examine the watch world’s...
One To Watch – Cyril Brivet-Naudot
One of the advantages of the 21st-century technology is that it reduces the barriers to entry for almost every industry. The watch industry is not an exception. Where watchmaking used to be a skill that took years to perfect and was passed from generation to...